Real
It starts from concrete personal defense, not from a constructed image.
The brand
A sign born from a real gesture.
Technique, experience and urban culture become a precise visual identity.
Shape has meaning
It is not a decorative symbol.
The little man depicts the typical Krav Maga kick: direct, essential and different from traditional martial arts kicks. The sign comes from the technique and makes it immediately recognisable.
Be strong. Be ready. Everywhere.
Urban
It is designed to be used every day, inside and outside of training.
Recognizable
A strong identity, legible and capable of evolving into new collections.